Highlights: September 1998 Issue
Gentex: Brown Eyes are No Differerent than Blue EyesLesson one for Gentex in Japan was learning that its distributor was a captive supplier for only one automaker. Lesson two was the importance of opening up its own sales and engineering office in Japan. Gentex is now a supplier to Toyota and others. An auto parts success story.
Oregon Potato: Do It Their Way or Don't Even Bother...Even the stories of companies that struggle in Japan provide insights from which others can benefit. Oregon Potato has learned alot.
A Specialist Offers Advice: "Successful Presentations to Japanese"
How to get attention and the right response when you present your company or your proposal to Japanese.
Japan Insight: Get the Scoop
Deals, deals deals -- now is the time to reduce expenses in Japan and lay the foundation for the future; September holidays -- gray hair welcomed; the state of Japanese distribution.
Going '3L' shopping in Japan lets you know the size of things in Japan. Like clothing. Literally. The author humorously presents his first-hand account.
Plus much more...
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