Highlights: November 2003 Issue
Profiting from 'Historical Baggage': The AGF/Kraft Japan StoryOur pages have occasionally remarked on how some otherwise 'truly global' corporations still lack a relatively strong corporate identity in Japan. Kraft Foods is an example. One of the world's packaged food giants, Kraft appears to have no coherent approach to Japan. Its few brands in Japan are all either made, marketed or distributed in conjunction with entities it does not control. Luckily, one of those entities, Ajinomoto General Foods, is a well-run company that is well-regarded in Japan and a leader in its industry. This is the very interesting story of a giant with no Japan strategy, but one very successful joint venture.
A Specialist Offers Advice: "Influencing Policy Outcomes in Japan"In Japan, the importance of skillful lobbying in broadening a company's profile with key regulatory bodies and ministries, and in realizing important policy change objectives, cannot be underestimated. Many of our readers are keenly interested in learning how to achieve policy outcomes and exert some influence over administrative guidance as their Japan ambitions mature. For this reason, we have decided to republish an extremely useful primer on lobbying in Japan, which first appeared in these pages five years ago this month and was later revised in 2000. The points it makes are still as relevant to the topic as they were then, and we encourage readers to use them to guide the development of their own lobbying strategy in Japan.
Japan as a Telecom Laboratory: The Alcatel Japan StoryGiant telecom companies have learned that they can't do everything well while maintaining profitability. So they've learned to pick and choose among many markets and segments, so as to realize profit objectives or gain knowledge which can be useful in other markets. In the world's telecom laboratory that is Japan, Alcatel is gaining knowledge in emerging applications like 3G, IP telephony, and broadband where Japan is a leading innovator. Alcatel Japan's president explains its goals and objectives.
Japan Insight: Get the Scoop
X3D negotiating to bring 3D advertising to Japan; Collecting your Japan commercial debts; Disorganization at EDS Japan; Etc.
From the Editors
Who's a Japan expert anyway?...
Plus much more...
Click here to subscribe, or order this back issue after February 1, 2004