Highlights: November 2002 Issue
P&G Japan: Finding It's Way After Thirty YearsProcter & Gamble has learned plenty of lessons in Japan over the past thirty years. Lessons about how to launch and develop global brands. Lessons about how to remain dominant in important categories. And, especially in Japan, how to adapt itself to the peculiarities of local markets. P&G has weathered downturns, restructurings and recalls in Japan, but now it seems poised to grow smartly. The company's Japan president explains how the P&G formula is executed in Japan.
A Specialist Offers Advice: "How We Were Able to Keep a Factory Open in Japan" (Part Two)In the second of a two-part series, our specialist contributor, an experienced human resources consultant who's been helping Japanese and foreign companies restructure their operations and employment policies for more than two decades, relates how he helped encourage a Japanese union to vote itself out of existence. This series is certain to be of great interest to those operating Japanese units of global companies. Find out why some Japanese middle managers prefer voluntary retirement (and the fat buyout packages that often go with them); why extra severance packages become so unnecessarily and harmfully expensive; and other lessons Japan managers would do well to learn.
A Focus on Key Segments Helps: The Volvo Japan StoryVolvo Japan is no longer the owner of the Volvo car brand, but in Japan it is active and growing strongly in sales of trucks, construction equipment and leisure, commercial and industrial engines. Even as some of its Japan markets have grown smaller, Volvo has captured share by identifying key sub-segments where the superior capabilities of its products are unmatched by competitors. Thirty to forty percent growth during a recession is a story that needs to be told. We tell it.
"Do You Own a Gun?": A Contrast of Cultures
Japan Insight: Get the Scoop
Suntory Plans to Launch New Pepsi Brand; The Nature of a Possible Capex Recovery May be Different Than You'd Expect; a Vicious Rumour Concerning Fuji Film is Put to Rest; Etc.
From the Editors
The Significance of North Korea for Japan...
Plus much more...
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